Publication for people with lashings of common sense, a sense of humour and not too much money to throw down the drain. No e-mail addresses are ever sold or shared with a third party. Please give the publication a try. The Anglicised version is available HERE.


Newcomers to Internet sales and marketing can start by looking at a “Cynical Ancient Brit’s” attempt to teach the ABC of Internet marketing and web site promotion on The Path2prosperity Newcomers Site.






Success or failure online depends on you but you are also dependent on the business that hosts your web site or blog. Select your host and register a domain name before you do anything else, if you want to avoid natures cyberspace predators. You are also dependent on your ISP, the hardware and the software engineers, who maintain your system and the security software which is essential once you become the owner of a web site (webmaster). I have listed some security and web master tools that have proved to be invaluable to me. Please bookmark the site, as the rate of change is the biggest problem that any of us have to face as we develop inn cyberspace. What is legal and good value in one country may be just the opposite in another.

Use business models and strategies that have been around for centuries, if not millennia. The best rule of thumb is to ask yourself, if the new fangled model or strategy, is one that would work well off line. There is nothing new under the sun. What goes around comes around in different attire. Sell the essential webmaster tools and services, which you use for starters.

A business opportunity is something that you spot, a product or service which would sell in your neighbourhood or in one of the cyberspace communities, which you inhabit. It is not a MLM or social networking program, which is oversold by the unscrupulous. You really do need your own web site and a few webmaster tools to get started online. Never touch free web pages unless they are hosted on top class servers like All4hosting.

Free blogs are more popular but there is more to learn when you start your own blog. I recommend.


One man’s meat is another man’s poison. You can sell virtually anything, if there are people prepared to pay the price. Marketing affiliate products, is not churning out mass produced affiliate pages or “so called” professionally written sales spiel into cyberspace. No small business person can compete with International giants and draw attention to his or her recommended products and services.

Do your own marketing. Find out what potential customers want to buy, how much they will pay for that type of product and identify gaps in the market. Resource those products to fill the gaps, and then sell them from the comfort of your own home. Use your common sense.

Join a few small Internet communities which inspire you interest. I am a member of various scam busting communities and writing groups. Most Internet money making forums are nothing but “a den of thieves,” training grounds for scammers, con artist and financial predators. Two very notable exception to this rule is the MotleyFool web sites and the consumer advocate service RealScam.


1) Mass produced programs, which offer you the chance to build huge optin lists to a worldwide audience. 2) Any program which offers to sell you leads. 3) Any sort of list building software 4) programs which offer to give you a free gift and ask you to fill in your name and e-mail address. 5) Anything that guarantees unrealistic returns.

It is sad that the only online advertising site where free ads worked in the late nineties (Adlandpro) has degenerated into nothing but a scammer’s. New members should not be lulled into a sense of security by the messages of love and hugs to all. Predators in the natural world are very loving to their own species but they are carnivores. Financial predators are equally affectionate when they are not hungry.


Never join a lost building program to get visitors. A list of fifty people who are interested in buying as well as selling, is far better than a list of 5,000 names from the porn industry or a database created by a scammer, con artist or a financial predator.

Establish your own off line contacts from people who give you a business card with an e-mail address. Establish contacts in cyberspace communities but don’t use online money making forums or social networking sites like Twitter or Facebook unless you have read, learned and inwardly digested the instructions on how to keep your list secure and vermin free.

There are great products and services that are cheaper and easier to download from your computer than to buy in the shops. Search them out by talking to local traders and professional people off line. Sell web based services to locals not strangers.

Prepare to meet all the familiar species, when you launch a business online. You will encounter the lot, sharks and other voracious predators, pernicious viruses, worms, thieving magpies, species that spawn e-mails like flies, profligate sales people, complete idiots and malicious pests. Anybody who starts to trade online has to face a very steep learning curve in extremely hazardous conditions.


When you take your first faltering steps in cyberspace, you need a “voice.”
You will end up as nothing but cannon fodder for financial predators without a voice. You have to learn to think on your feet and listen to that inner voice, which we call instinct, intuition or a hunch. You will get bitten, ripped of stung a few times but it is nature’s way of teaching you the rules. Do not join any get rich quick schemes or scummy “millionaires club.” such as this F5Millionaires Club. Create your own web site or blog. Buy your own domain name before anything else.

You need tools to protect yourself from financial predators and low life scum in the cyberspace jungle. The best of these are free. Nature provided us with a powerful survival mechanism, “common sense.” Use it. Ask for expert advice but temper that advice with common sense. The Internet is a cyberspace jungle but it is a rich thriving environment. Financial predators will have you for breakfast if they get a chance.

If a business model or strategy works off line, it is likely to be the basis of anything workable online. There is nothing new under the sun.

Most Essential Business and Web Site Promotion Tools Are Free.