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I was born into a rather privileged family but the comfortable lifestyle came to an abrupt end in 1956. My family were farmers. Two bad harvests and a swine fever epidemic put paid to any comfortable existence. There was no insurance against swine fever in the 1950s and no compensation from the Government. I had to pull myself up by my proverbial boot strings.

I fell on my feet when I was offered a job as a trainee interviewer in a scientific employment agency. I progressed very rapidly, as these were the “Halcyon Days of the Sixties”, when almost every entrepreneurial endeavour turned to gold. I started my own employment agency for electronic engineers in 1970 and things went well until 1982, when “the rate of change” in the industry totally bemused and confused me. The custom designed computer system, which I had commissioned for database management, caused more problems than it solved and I found myself on my uppers once again. It was harder getting up from rock bottom, when I was in my mid forties than it was when I was twenty. I had been my own boss for so long that I was virtually unemployable. I took any casual work that I could find and became, what I can only describe as a “self employed opportunist.” I sold products and services to my neighbours in London and the Home Counties.

Online sales and marketing are no different from off line selling. Markets emerge, markets dry up. A good sales person recognises buying signs and knows when things have changed. You can make good money with affiliate sales but you have to combine it with off line sales and marketing. I have learned a lot of business strategies in the last 50 years and written a mass of business letters. Never reproduce letters written by so called professionals. You are the one, whom your customers trust. Keep it that way and you will succeed.

I have written an agricultural history novel based on my parent’s experiences farming in the post war period. The difficulties, that the farming communities had to overcome in those lean years are forever etched in my memory. The novel is about great relationships with animals and those that loved them. I want to sell a lot of my my own products, including my novel my own web pages.

Prepare to meet all the familiar species, when you launch an online business. You will encounter the lot, sharks and other voracious predators, pernicious viruses, worms, thieving magpies, species that spawn
e-mails like flies, profligate sales people, complete idiots and malicious pests. The path to prosperity is very simple. Learn how to avoid the financial predators and low life scum in the cyberspace jungle. Capitalise on advice from those that have cultivated safe havens and give away free tools to keep your PC relatively free from the criminal elements in society. You can learn to earn. All you need to get started is, lashings of common sense, a sense of humour and not too much money to pour down the drain.

I left a fashionable girls boarding school, that had an uncanny resemblance to “St Trinians,” in 1954 with 7 “O” Levels and an excellent knowledge of turf accountancy. My parents were adamant. I was certainly not “Finishing School Material.“ They insisted, that I had to go to the local Technical College and sign up for a course, where I would have to use my brains. I did what they suggested. It was hard to start three science “A” Levels with no prior knowledge of the subjects, so there was no time to study racing form. I started loosing my pocket money on the horses and decided to give up betting, as I found physics and chemistry more interesting.

People who have never run a business have been scammed, conned, brainwashed and BS-itted in every conceivable manner. Why? The answer is very simple. Crime is, always has been and always will be the fastest growth industry on the planet. Crime prevention is the second largest but the gap is closing very quickly and it should become safer for newcomers to start trading online than ever before. The leaders of the G20 nations who met in London during April 2008 with the aim of damaging the shadow banking industry launched a war which I have described as “Online Scammer’s Armageddon. A few of the of the corrupt payment processors and “money making forums” which were around in 2002 have been closed down or become effete.

Am I telling you how to run a business or am I musing about things which we all know to have been the way of the world for millennia? We all fall for yarns now and then. Who is not familiar with the story of “The Emperor’s New Clothes.” It is had to avoid hard to avoid top echelon yarn spinners and their “ponzi pimps, in cyberspace.” They choose their victims very carefully and they can spend years building what appears to be a genuine rapport with the victim. Everybody is vulnerable in some way or other. Pick you online associates very carefully and never follow the herd. Less can mean more sales for those who choose the right path.

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The publication has been created for people with lashings of common sense, a sense of humour and not too much money to throw down the drain.

The Internet is a cyberspace jungle. It is exciting and you are unlikely to encounter any serious dangers, if you take sensible precautions to protect you PC, finances and reputation but, people get bitten, ripped off or stung on occasions. This is an essential part of one’s learning curve. It hurts for a while but it hones the survival instinct.

Personal Profile of a Cynical Ancient Brit.

I made made my first faltering steps into the wide, wide, world of Internet marketing in June 2002 and discovered a “den of thieves.” Nothing that I have ever stated has been as true as the first statement which I made way back in 2002.

Many are not pleased that I survived to tell the tale. I have earned the reputation of a battle axe personified which I needed to avoid extinction. I owe my cyberspace presence and voice to first class web hosts and a small group of friends, on and off line. My business has not been devoured by financial predators that abound in the cyberspace jungle .