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My Internet sales and marketing campaigns are aimed at fairly comfortably off house holders and business people, who live in London and the Home Counties, that are located south of The River Thames. Why? Because that is where I started marketing web based packages in 1997 and that market, is the market which I know far better than any other. It is my “stamping ground.”

I was absolutely thrilled to be the first applicant who was selected to work for Arthema, a large fine art auction house and information web site, which was was heralded by them, as unrivalled in the marketplace. They assured me, that they would be rated just below Sotherby’s and Christies as soon as their sales campaign was launched and the two main search engines of the time (Yahoo and Alta Vista) added their links. They were convinced that e-bay was not in the running and that they would take the number three position very soon. I worked for Athema for for four months before they announced that the site was closing and the sales teams’ commissions were forfeit. The financial backing for Arthema was not small change. They had smart newly built offices in Cirencester, one of the most excusive British Market Towns and one of their financial backers was a member of The Danish Royal Family, another was a very well known French aristocrat with wealth, wine cellars, property and influence. E-bay looked like small fish in comparison to Arthema in 1997. I will never forget telling my customers that e-bay was insignificant and would fold within three months. I cringe when I remember that.

Athema’s free lance consultants set off to introduce the enterprise to the public and we discussed the responses among ourselves. Nobody wanted to tell the directors that they had got their marketing policy completely wrong. Local people were not interested in services for the elite members of society. The established and wealthy antique dealers already traded on the old boy network and they has no intention of wasting valuable time or money testing some new fangled, web based machine for Arthema’s profit rather than their own. Guess which one of us was the first to pass this news on to the Managing Director?

We pointed out the fact that some, who showed interest were dealers with specialist knowledge, those whom we now describe as being into niche products. There were others who said they would use the service, if it encompassed small communities who congregated together in locations, mainly the well known London antique village communities. The big news was that the majority wanted Athema to teach them how they could sell their own products on their own web sites. This was what the majority wanted in 1997 and still want today.

Arthema compromised one one issue, after I introduced John Worsley to them. He lived in Putney and I knocked on his studio door. He was prepared to spend £100 to put a few of his paintings in their auction and give a web site a chance of selling one. At that stage Arthema would not accept the work of living artists. They were on the point of refunding John Worsley’s money, when one of the senior staff latched on to who he was. John Worsley was one of the two British artists who were commissioned as World War Two artists. The commission from the British Government, was to paint war at sea as it was happening. John Worsley’s adventures, paintings and exploits had made me gasp and I thought that all online artistic communities should know more about this amazing, down to earth English man. I made this point to Arthema and they listened.

John Worsley started painting the stokers at work in the engine room on his first ship. His fascination with the Liverpudlian stokers who worked in temperature that the human should not have been able to endure, lasted for the rest of his life. He had more respect for these men than most of the senior officers, whose portraits he was commissioned to paint after the war. He was assigned to two ships that were sunk by German U-boats. He was one of the last on to the life rafts, as he wanted to portray the reaction of the men in an unprecedented situation. His life raft was picked up by a British ship on the first occasion but he was not so lucky the second time. He was rescued by a German Navy vessel and handed over to the Gestapo, as they did not believe he was an artist and they thought he must be a spy. He was tortured by the Gestapo but he was not a spy, so he could not tell them anything. His self preservation instincts took over and he asked for a pencil and paper to prove that he was speaking the truth. A picture did not come to mind but his instincts (possibly genetic memory) took over and he started drawing porn which his brutish torturers loved. They kept him alive and well fed so that they got more samples of his work every day. He convinced the Gestapo, that he was not a spy and was eventually sent to a normal POW camp with the other survivors. He spent most of the war in captivity where he drew everything that he witnessed going on around him on whatever materials he could find. A lot of his work has been preserved for posterity and it can be seen in various museums including the Imperial War Museum in London.

John Worsley’s most famous exploit was made into a film after the war. He managed to create a life size papier mache male figure, whom he nicknamed Albert RN. When the committee orchestrated an escape, the men carried “Albert” out and lined him up for roll call. He was so life like, that the Germans were taken in. They did not notice that Albert was a dummy and they had been hoodwinked for several days. When they did realise that there was a man missing, it was too late for them to find him.

When the camps were liberated John Worsley returned to England and the British Government commissioned him to paint high ranking military and naval officers’ portraits. Those portraits are now museum pieces but he continued to paint ordinary people, that attracted his interest. One of the picture that I liked best was a painting of an old, dumb mute woman of Malay Chinese origin. John Worsley had been so impressed by her patience and behaviour as an artists model that he had paid her twice the agreed fee for her services. He was even more impressed when her face lit up and she thanked him very much. He was man enough to respect somebody who had fooled him into believing that she was deaf and dumb to get herself a job as an artist’s model. He has no regrets at having paid her over the odds for her services.

1) Apologies For Using Autobiographical Material as an Introduction. It is relevant in this instance.

2) The Purpose of My John Worsley Anecdotes. The right and wrong way to market your own products.
3) Your Advertising Budget. Short Term Strategies to Generate Cash Flow. Use as a means to an end.
4) Internet Stores. Set up Shop and Start Trading. A program which looks set to burgeon.


There are many living artists in the AdlandPro community, who associate with each other and help one another to find buyers for their art work. A modern day artist does not have to be buried beneath six feet of soil before most of the up market auctioneers and gallery owners will deign to exhibit their work. The Internet has done wonders for artists who can reach an audience that was beyond the wildest dreams of their predecessors. These artists may not have the artistic genius of John Worsley but how many people in my part of London could have afforded a Worsley painting to grace their walls. The answer to that is very few as the items, which he put into Arthema’s auction ranged from £30K-£60K. That does not mean that local people would not be interested in art work which they could buy from a living artist whose work is more affordable. The Internet makes it possible.

There is an emerging market for living artists and AdlandPro community is a very good starting point for those who wish to introduce themselves to buyers on the other side of the “Atlantic pond.” AdlandPro artists advise one another where to find buyers and low cost advertising. They also help each other build web sites and find new markets for each others work. I have been very impressed by some members web sites and their art work. I would like to introduce my South West London readers to Sarah Blow because I noticed that some shops, where I had bought hand painted door furniture had closed. Sarah is an outdoors person and her designs are inspired by nature. She has a charming range of products that include hand painted door handles, buttons, tea shirts and mugs. She sells her products in the area where she lives and to her friends in the AdlandPro community. Her work is unlikely to become museum pieces like John Worsley’s but she is selling her work from her web site and she is discovering Internet marketing strategies that work. Athema’s attempts to sell paintings for John Worsley failed. Their marketing strategies were wrong. Sarah’s are right.



You need money to promote any new business and an online business is no exception. The main question that everybody needs to ask is, how much you will need to advertise your fledgling online business. You need capital or the wherewith all to generate enough funds to meet your advertising budget. I started online marketing in July 2002 and I discovered that marketing a product offline was the best way to generate a few sales but I could not earn enough to spend an adequate amount to advertise online.

Internet advertising gurus were actually trying to discourage people from marketing their own products in 2003. It was the season of the big MLM swindles. I had tried a few MLMs and none of them yielded anything except the odd person who signed up under me and remained inactive. The Technical Support Manager of one of the most successful MLMs in this genre lived very near my home so we contacted one another. I asked him how much I would need to spend on advertising to make a realistic income from the program. He told me that I would need to spend at least $300 a month to advertise my affiliate link if I wanted to earn $1,000 a month from the program. I dropped it. I was prepared to spend money to advertise my own web site but I had no intention of spending that amount of money to advertise any affiliate link. I decide to go back to the drawing board and to rethink my strategy for affiliate marketing. The only affiliate links which I promoted on my web pages after that meeting, were those that I used myself. I have never had any compunction about recommending any of these services to my readers and these include.


People in this part of London were being bombarded by sales people promoting stock market day trading software packages in 2003. I heard reports of several people who were doing rather well as day traders so I thought that software in this genre would be a very good products to sell and advertise on my web site. I tried to sign up with some of the larger suppliers as an affiliate but I did not get this off the ground. Most of the software suppers would only accept affiliates who had bought the system themselves. I did not have time to give day trading my full attention so I turned my attention else where. What I did discover in 2005 was a number of members in the Adlandpro community who were affiliates for online money making programs that created massive returns. AdlandPro members followed their Internet friends and business mentors into the paid to surf programs in droves. This was the heyday of the first paid to surf programs. The speed and returns on these deals sounded too good to be true, so I watched and waited. I was not sure whether the administrators were a new generation of day traders or crooks and scammers. I jumped in with a small spend just before the bubble burst and I only lost $60 in the biggest scam of them all, the 12DailyPro ponzi which fleeced a multitude.

12dailyPro was not run by a responsible day trader. It was a massive ponzi, where payments came from new money that was injected into the program and it’s end was inevitable. Charris Johnson who ran the program was not a proper trader. Day traders who do the job properly discover weaknesses and holes in financial markets and exploit them until they are patched up. They are an unpopular breed as they make enormous profits like footballers and pop stars but are they all immoral? That is a rhetorical question. Day traders provide a service. They keep stock market, market makers on their toes and make it virtually impossible for any country or trading block to accumulate butter mountains and wine lakes. The work is extremely stressful and they have a short shelf life. How do we all feel about these day traders who will trade your hard earned money and return your profits or loose everything that you handed over to their “safe keeping” in an honest endeavour?

I followed the reaction of AdlandPro members after the fall of 12DailyPro, Black Gold and a few other like
e-profitworks and noted a reaction that I had seen when I was growing up on a farm. AdlandPro community members reacted in the same way as any animal that had been stung by wasps or eaten a poisonous plant. Some learned a lesson that they will never forget and they have avoided paid to surf programs like the plague ever since. Others who were not stung so badly developed a fascination with the phenomenon and became avid paid to surfers, who had no intention of being stung again. We did get stung again but we had made profits so it did not hurt so much and we got stung a third time but we persisted and eventually become immune. Those of us who continued to dabble with paid surfs have grown up with the industry. We make profits but have to take the losses as part of the package. I sincerely believe that paid surfs are the only way that anybody can make enough money online to fund any serious attempts at affiliate marketing.

There have been many developments since the “bad old 12DailyPro days.” We have seen the rise and fall of several surf monitoring sites which try to distinguish between trustworthy and scam administrators. Most of the surf monitoring web sites started out with the best intentions but they made the situation worse because they were successful in identifying those who set out to scam and deceive but could do nothing to control the growth of those which passed muster. People took the surf monitors opinions’ as truth and monitor sites like Autosurf Authority developed a bad reputation for recommending programs which took off like the wind and vanished into thin air. The monitor sites became stigmatised and labeled as “referral whores.” This was unfair as there is no way that anybody can predict the future of evolving systems. Those who offer advice on the matter of paid surfs have to unlearn everything they knew about accountancy or arithmetic and start thinking like a mathematician who uses geometric and algebraic software. Most of us can not interpret geometrical patterns but we can think like gardeners or park keepers. It is not a case of recommending any surf program or day trader, it is a case of seeing a paid surf program that is likely to burst into bloom, recognising the varieties that are entering their dead season and destroying parasites or weeds that could choke the life out of other surfs in your portfolio.

I have five web pages which I try to update every day so that my readers can get some information on the day traders which I trust to run paid to surf programs for my portfolio. There are two of these surf administrators that I know well and trust more than any others but both of these have encountered problems and are behind with their members’ cashouts. This does not worry me as I believe that both are only feeling the shock waves of circumstances which caused global stock markets to plummet earlier this year. I believe that Bob from 17SurfPro and Richard from Cashing and Surfing, MarketStreetAds and ZProSurf are really honest traders who represent the best of the breed. I do not advise my readers to hand over anything to these people at this point in time unless it is a token test spend. I do advise people to join their programs to take note and see how these administrators interact with their members and restore the machine that has made good money for their supporters. Jump on the gravy train when it starts moving again. Are these traders like “hardy perennials.” that have a short dead season and come up year after year or are they dead wood that needs to be destroyed? We live and learn. My opinion is nothing but an educated guess. What is yours? Your input is invaluable.

The surf programs which I will never join and never endorse are those that pressure rather than encourage their members to stay with them for the long term. The shelf life of any day trader is short and a good one is not easily replaced. Make hay while the sun shines with paid to surf programs. Some paid surf administrators such as Mrsvee have been elevated to the ranks of icons. I see this as an open invitation to iconoclasts and urge my readers not to put all their funds in one program. Spend in programs like VLane if you think the program is for you. I have nothing against Mrsvee but my opinion is that idols do not make good day traders. Hedge your options and never put all your eggs in one basket as many pundits are advising people to do with VLane.

Medium Term Income Strategies. Set up Shop. Start Trading.
Many have referred to the British as nothing but a nation of shopkeepers and there may have been some truth in this several centenaries ago but we have fallen behind the times and been overtaken by the Americans if we are alluding to Internet shops and stores. Anybody who is serious about affiliate marketing needs an Internet store and there are several that you can download, which enable you to trade from the comfort of your own home. I started with Host4income but I was in the wrong geographical location in 2002, to make a success of that opportunity. People had started serious shopping online but they were not ready to buy products and services, which they could buy in their local High Street. Host4Income was no more than a portal for chain stores which abounded in London’s local High Streets. Shoppers did use the Internet to purchase goods but they would go to the main web site and avoid buying from an affiliate.

I dropped Host4Income and switched to Clickbank which was the oldest and most trusted supplier of digitally delivered goods and I bought the 1st Promotion interactive portal. This was a good move. People were turning to The Internet for digitally delivered goods that they could not purchase locally but the quality of the information products did not keep pace with the demand. There were too many general and I hate to say it, but inferior products in sale to make the store really good value value for money. There are however, extremely good niche products still available there and I will not be closing that store, as you can still use it to select specialist affiliate products for which there may be a market in your location. If you live in a University town or an are where there are a preponderance of older wealthy people you are not going to find an interactive tutorial that has much more appeal than David Clement’s “ Learn to Play Bridge.” Good bridge teachers are about as rare as hen’s teeth and David id a past master of the game. He has been playing bridge for over fifty years and teaching the subject for over thirty years. His tutorial could be an excellent Mother’s Day or birthday present for somebody you know. Alternatively you could become an affiliate and sell the tutorial on your web site.



One of my readers has recently introduced me to an Internet Store that I have just downloaded. I had seen it advertised and dismissed it as too American and of no particular interest to those who lived outside the United States. I was wrong. My Power Mall looks like one if those programs that knows no rivals and at this stage knows no bounds. I advise you all to listen to the introductory video. It is an Internet store which I intend to be the mainstay of my affiliate marketing plans for a long time to come.