The Emperor’s New Clothes. The Internet fuels tripe and nonsense, hot air and hero worship.
Who Postulated the 1 # rated Business Model for Internet Marketing? Path2prosperity Nominates.
The Path2 Prosperity Business Guarantee
. Products and Services Covered by that Guarantee.
To Autosurf or not to Autosurf? That is the Question. An important decision for online entrepreneurs.
Internet Communities. Meet some of my Internet friends who are members of the Adlandpro Community.


Do you remember how thrilled you were, when you were a child and somebody told or read you the story of the Emperor’s New Clothes. You could imagine all those stupid grown ups, who passed on the news about The Emperor’s stunning attire! How you longed to be in that crowd and tell them all that the Emperor was wearing his “birthday suit” Unfortunately that story is based on a sound knowledge of human nature. We are a species with a strong herd instinct and it is all too easy to follow the crowd when you are new to the Internet.

The instinct to follow your peers and obey the rules is good, if the peer person or group is instructing you on subjects like protocol, PC health, security or legal parameters, but when they tell you to join their free program and make tons of money or ask you to pay for a miracle “business model”, ”multi millionaire’s secrets” or proven “Internet Strategy”, you can bet a pound to a penny that that the advice is just another version of “the “Emperor’s New Clothes.” Switch the herd instinct off and apply your common sense!

I have warned people again and again that the first thing, they need to learn about making money online is not to swallow hot air, tripe and nonsense or the hero worship which abounds on the Internet. What do I do? I fall for it just like anybody else. I have warned
Path2prosperity visitors, that the Internet is a cyberspace jungle and we all get bitten, ripped off or stung a few times before we hone our survival instincts and become independent thinkers. It hurts for a while. I am a much scarred veteran with credit card statements that show me the cost of my folly. If you are new to Internet marketing, please take look at the Path2prosperity Newcomers page. The page is in need of revision and some links are obsolete but it does present some lines of thought, that could be of value to a complete newcomer or an experienced person who is in the process of rethinking their strategies.


Path2Prosperity News is unable to nominate any self made millionaire or on any Internet Guru. It nominates a fictitious character “Fanny Hillman.” Fanny’s immortal words and the drawings in her “cartoon autobiography” “Memoirs of a Jewish Madam,” had me in hysteria, when I read the book almost fifty years ago. The drawings were lewd but not crude, that marvelous blend which we associate with great artists like Hogarth. If you are unfamiliar with Hogarth’s work, try to visualise Fanny as a lascivious old crone who lives in the lap of luxury. Imagine her in her “Tart’s Boudoir”, filling her fat face with martinis and pate. Visualise the smug look on that face as she reflects on her business model. “This is Business. You have got it. You sell it. You have still got it.” If I knew who had published the book or I could find the name of the real author, I would try to get permission to reproduce the drawings for an Internet network marketing tutorial. It was really good advice for anybody who want to use and resell digitally delivered consumer products in this day and age.

I try to follow a lot of Fanny’s advice. I only promote web products and services which I use, enjoy using and I can sell over and over again. It takes time to create a steady stream of income from any affiliate product or service. If you do nothing but promote their mass produced affiliate page or blast their mass produced e-mail marketing letters into cyberspace, you will get bored and give up before you achieve any results. Create your own strategy, write your own sales letters and find a voice of your own. Do this and a small trickle of income from each product or service, which you promote will soon become a steady stream of income.

Example 1 Web-Stat invisible hit counters and tracking stats. Who can promote their web pages without proper tracking stats? If you use url redirect trackers on your own web pages, you are likely to be punished by the major search engines. What can you do about it? I could rabbit on about this service for pages but I advise you to visit my Web-Stat sales spiel and download a 30 day free trial. The product sells itself.

Exampe 2 Play bridge with David Clement. This is an interactive tutorial from a past master. If you have played bridge, you will know that it is not any easy game to master. A good bridge teacher is worth his or her weight in gold. The tutorial could be just what you need or the ideal gift for a family member or friend. David is a great bridge tutor with more than thirty years experience. He has played in tournaments for more than 50 years. He guarantees that his tutorial will bring a complete novice up to club standard in three months. He also guarantees to return the customer’s money, if they are not completely satisfied with his product. Who could fail to sell a product like that? Plaster Play Bridge and your domain name on your tee shirts and walk down the street advertising your wares. Use your boobs to advertise your products or give your boob owning friends some flattering tee shirts. This is common sense Internet marketing.


This expression is a British idiom. It means that you will stake your reputation on what you say. It indicates that you regard your word as your bond. The idea may or may not have originated with the fictitious characters in Jerome K Jerome’s classic novel. “Three Men in a Boat.” The three men were stereotyped characters, “Toffs.” All three were steeped in the pre war values of the non working classes. All three had been fortunate enough to have been born into the upper echelons of society but they must have been at the back of the queue when IQ’s were dealt out as their mongrel dog had more intelligence than any of them. Once again I ask you to visualise these “Toffs” in their stripped blazers and straw hats along with the scruffy mutt, who adored them all, trying to row a boat down the River Thames. The story was set in the days when an Englishman’s word was his bond. If an English gentleman, who lived at that time, made a promise to eat his best straw hat, you can be sure that he would stick to his word. I can remember a drawing which illustrated the stereotyped “Toff” trying to eat his straw hat with the Best of British table manners! Do any of my Internet Friends from Pacific Rim Countries know where I can find paper hats made from rice paper? I may need a few of them.

If you are a complete newcomer to Internet marketing or an old hand, who wants a simple web page for a specific project, it is worth looking at Peter’s All4webs free web sites. I was a stuck up prig, who turned up my nose at the offer of free web sites until I saw one built on an All4webs template, which I book marked and revisited every day. Lorraine, who administers the Railroad Traffic Exchange uses All4webs for her sales spiel. She knows how to appeal to the “Old Granny Market.” Lorraine’s All4webs site was called “Critter Purrfect,” I had to bookmark the site and take a look at the Critter Purrfect web site each day. Enchanting cat pictures sell products. I accepted Lorraine’s invitation to have my favourite Purrfect Crritter’s photograph featured on her web site for a day and I signed up to use her service!. I used my free site All4webs free site to write a completely “Unsolicited Testimonial to Peter Kelly” because Peter does not blow his own trumpet. I had been one of Peter’s fans for years and it seemed like an ideal opportunity to say thank you.


There is an enormous consensus of opinion, that it is far too risky, to try to earn money with the get paid to surf programs. Most of the people who take this view advise against spending money on autosurf programs but they promote lotteries, labour intensive MLM’s and downline builders or mass produced affiliate programs, which take an inordinate amount of effort before they yield any income. The only programs from which I have ever earned a decent short term income are the autosurf programs.” Try to make up your mind on this important issue early in your Internet marketing career.






You can create free banners like this for specific campaigns with
Quick Banner templates and or professional or flash banners at very little cost. Banners which you make to lead to any of your affiliate URLs have a far higher click through ratio, than the ones supplied by the affiliate program itself as they are not mass produced. See Path2prosperity’s Banner Advertising page.


Most of my friends in the
Adlandpro Business Building and Internet Marketing Community do not wish to spend the rest of their lives in a JOB, which we define as a situation that leaves leaves people “Just Over Broke.” It is a civilised Community in a cyberspace jungle, where we share ideas and help one another to create additional income streams. I hope that you will accept my invitation to join our community and make friends with people like John, Napoleon and Cheri. We can introduce ourselves with the amazing free profile that is supplied to all Adlandpro Community members. If you would like a free Adlandpro Community Profile like mine, please accept my personal invitation to create one. The Adlandpro Wizard will help you with each step. Click HERE. I will try to introduce my London readers to three Adlandpro members in each issue of Path2prosperity News.


I can remember crying my eyes out when I was a child. My big brother told me that fairies did not exist and I had no fairy godmothers. I did not believe him. I cried even more when I saw my first pantomime. It seemed so unfair that poor Cinderella should have a fairy godmother who was a man! John and Nap have literally saved my bacon by coming to my rescue in the cyberspace jungle, that we call the World Wide Web. These must be the fairy godmother’s, which I never met in my childhood dreams!

I have vivid memories of two recent occasions, when I was on the verge of having “The Screaming Ab Dabs.” Everything that could have gone wrong, had gone wrong. I sent an urgent plea for help to all my Adlandpro friends. The two who waved a magic wand and solved my problems were John and Nap. Please take a look at a picture of the pair of them before I tell you any more. Wouldn’t it be fun to cast a pantomime and see them helping Cinderella out of trouble?

John Partington’s motto always makes me snigger. He says that “A friend in need is a pain in the ass.” John must have a very sore backside with friends like me taking advantage of his good nature. I had had a massive “ clean and tidy” binge. I deleted my web site from the server to get rid of all the unwanted files. When I uploaded the tidy version, it was a complete disaster. There was some hidden code on my index page, which caused Google Ads to appear all over the text of more than fifty pages. I did not have a clue what was wrong. John came to my rescue. I gave him access to my server and he cleared up the mess. If you purchase a product or service from John, you can rest assured that you have a webmaster who provides superior levels of customer service.

Napoleon Jones Nap set up his computer sales and service business when he retired from the Armed Forces in 1997. His commitment to his customers is expressed with these words “Providing customers and clients the best values in Computers and Technology today” He specialises in telecom services for small and medium sized businesses. He also provides International telecom services for residential customers. Nap rescued me from a ghastly situation just before Christmas. I had put in a tremendous amount of time and effort in order to get my web site rated in Alexa Stats top million and I was nearly in the top 500, 000, when the site vanished from their records. When I checked the domain in Alexa all I could see was my site’s text but no reference to my domain appeared on their thumbnail images. I screamed for help. Nap answered. He told me that all I needed was a friend, who would write a review of the site on Amazon to encourage the Alexa bots to revisit it. The site reappeared in Alexa stats and started rising. Nap had reviewed it and given it a five star rating.


There are so many talented people of all ages and cultures in Adlandpro that it is very hard to choose one person. I wanted to highlight somebody younger from the Southern Hemisphere but it doesn’t work like that. I chose Cheri for several reasons.

Cheri Merz. Cheri describes herself as an Anglophile. It is not surprising that she can relate to “We British.” She has qualities that we admire so much. She has beautiful manners and she really is full of grace. Previous generations would have described her as “one of nature’s gentlemen” I know you are not hermaphrodite Cheri but the world gentleperson is not in my lexicon and Cheri describes herself as female rather than transsexual! Cheri also describes herself as a “late bloomer”, one who believes it is never too late to start a new career and achieve success. She is a source of inspiration to those who feel that they are never going to catch up with today’s technology. Please introduce yourself to Cheri and subscribe to her regular newsletters. She has charmed many young and not so young members of the Adlandpro community.